For this type of conversation, businesses can send free-form messages instead of just template messages. This means that the customer is the one who sent your business a message first. Meanwhile, a user-initiated conversation begins when messages are sent to reply to customers. Only template messages can be used for this type of conversation. Rates for the two categories vary by market.Ī business-initiated conversation starts when businesses reach out to the customers by sending a message.
To begin with, the first 1000 conversations each month are free!įollowing that, conversations will be charged according to the two categories divided, which are user-initiated and business-initiated. In other words, businesses will be charged per conversation instead of notifications sent. WhatsApp has announced a new pricing model, switching from notification-based to conversation-based, effective from 1 February 2022. Since WhatsApp has such a massive pool of users worldwide (2 billion users as of April 2022!), businesses can utilize WhatsApp links to make it easier for customers to contact them, and use a WhatsApp Manager to better manage the surge in conversations! Introduction to the official WhatsApp Business API Users are strongly encouraged to partner with global business solution providers that are messaging experts in the field of enterprise businesses and customer communications, for example, 360dialog, to connect with customers via WhatsApp. WhatsApp Business API is a messaging solution tailored for businesses to effectively improve communication, marketing, and sales. Check out the WhatsApp Business API pricing and its billing process here. Interested in using WhatsApp for your business? It’s not that complicated! We have put together a complete guide to show you how. While the WhatsApp Business App is still free to download, every WhatsApp Business API account has a fee charged per conversation and the pricing varies depending on the country. Its popularity across the world has successfully attracted businesses to incorporate its useful features for customer engagement, marketing, and sales. WhatsApp generated $8.7 billion in revenue in 2021.
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